Behind the scenes at Velocidade with Game of e-com. Sharing the story of Velocidade also means sharing everything that goes on behind the bags.
As the conversation unfolded
As the conversation unfolded, we revisited the birth of Atelier Velocidade, our way of designing and making each product in the workshop, but also all the work that allows the brand to thrive day to day: the creation and management of our online store, the organization of the workshop, our relationship with our customers, and the choices that shape our way of working.
Beyond the technical aspects, this conversation was also an opportunity to share what deeply drives us: creating durable products and inspiring more people to get out and live their own adventures by bike. If you want to discover what goes on behind the scenes, I hope you enjoy listening to the episode Game of e-com.
Why are we sharing this interview?
At Atelier Velocidade, we love to tell the stories of what happens on the roads, but also what happens in the workshop. These conversations are an opportunity to share our way of designing things, in the hope that they inspire others to create, start a business, or simply get out and ride.
Velocidade is the feeling of freedom given by speed, the wind that makes your eyes water, the sound of the air rushing past your ears, a little taste of adrenaline that makes you feel good.
At Velocidade, we believe in the bike as the future of transportation! We have created a range of responsible bike bags and backpacks, designed and handmade in our workshop in Mirepoix, in Ariège. To learn more about our commitments, come by here.
MADE IN FRANCE
We wanted to create our bags with waterproof and UV-resistant fabric certified Oeko-Tex made in France.
DESIGN
Products designed to last a long time with a saving of raw materials and that can be repaired, a sustainable design.
REPAIRABLE
In case of damage, no worries, we repair your bag!
COMMITMENT
As a committed brand, we donate 1% of our turnover to help preserve the environment.
RICARDO VIEIRA-FOUNDER/DESIGNER/TAILOR
Ricardo has long been thinking about reducing his environmental impact, whether through his sports practice of cycling, running, or in his everyday life, having decided to be vegetarian over 20 years ago. Curious and passionate, he gets into the creation and making of his first objects when his grandfather gives him a sewing machine for his 17th birthday, and since then, he has endeavored to create, repair, make with the same energy and in the same direction, that of sobriety and localism. Convinced that the bike is the ultimate decarbonized solution for everyday travel, Ricardo decides to create Velocidade, and embarks on the design and creation of handmade bags, in a completely artisanal way.
